Christie Cannon owns her own business and has become the senior sales representative for Christie Cannon Keller Williams in Frisco, TX, by being honest and helpful with her clients. In this post she offers some advice when picking real estate agents. “Like any industry, not all agents are equal in the services they provide,” she warns, “Unfortunately, some agents are focused more so on closing the deal than the interest of their client.”
So be sure to look out for the following as signs that your real estate agent might not be completely invested in your needs:
- The agent is making promises that sound too good to be true. Too often agents may promise an un-realistic price in order to secure a listing – do not hesitate to ask for the data, to explore or even to shop around. Sellers who list their price too high will watch their home sit on the market for months without one prospective buyer.
- The agent’s territory is in a different market. There are positives and negatives on contacting an agent on referral. Sometimes the agent is known for their skill at negotiating deals, but if they are operating outside their region, they may not be able to properly negotiate for clients.
- The agent’s commission is much lower than everyone else. If an agent feels uncomfortable charging the market’s typical fees, it can mean that the real estate agent is less skilled. Find an agent that takes themselves seriously. While commissions are not mandated, an agent who is unable or unwilling to negotiate their own compensation well likely will fair no better during the sale of your home.
- The agent operates outside of your price range. Real estate agents tend to show homes within a quality gradient. If the agent is used to selling luxury homes worth 1 million or more and your home is $325,000, it is not just price that they may fumble. They may not know what to look for in terms of craftsmanship and space.
- Taking a one size fits all approach in the marketing of your home. While the temptation is there to simply apply past successes to current home sales, the most successful agents will be sure they are examining each home, and the home’s most likely buyer pool, then tailoring a custom marketing plan to suit.